FarmLogs to provide $4,000 in sponsorship

WEST LAFAYETTE, IN. – In an effort to free farmers from agriculture vendor controlled data, ISOBlue is launching an open source project that will connect smart phones to the CAN bus on agricultural equipment. The Purdue University project adheres to industry standard protocol, and transmits data via Bluetooth devices. Leading agricultural tech start up FarmLogs recently announced a sponsorship to develop cloud-based processing and storage of real-time precision agriculture data, development and control of autonomous vehicles, and other areas of modern precision agriculture systems.

“Farmers need access to and control of data. Private agriculture companies aren’t able to offer the flexibility ISOBlue is. The hardware is durable without being obtrusive and gives farmers not only access to information they need, but ownership of the same data.  We at FarmLogs fully support the development of open source projects that reduce disruptive technology in the agriculture space,” said Jesse Vollmar, CEO and co-founder of FarmLogs. “ISOBlue makes your technology work more efficiently. The data devices turn on and off with equipment, interact with iOS and Android platforms and tear down the barriers private agriculture companies have put in place.”

The hardware works in temperature ranges from -40C to 85C and is designed to withstand the harsh conditions of agricultural work. The transmitting devices are water-resistant, dust-proof and is the brain child of students and developers from Purdue University. FarmLogs will exhibit ISOBlue at the IDEAg Interconnectivity Conference the week of June 26th.

About FarmLogs:

FarmLogs creates secure web and mobile technology solutions to improve productivity, efficiency and profitability on the farm. The user-friendly farm management software and mobile apps help farmers plan, manage and analyze their farms’ operations in order to increase yield and profitability. An alumnus of the winter 2012 batch of Y Combinator, FarmLogs is the leading farm management software company for row crop farming. The company is headquartered in Ann Arbor, Michigan and was founded in 2011 by Jesse Vollmar and Brad Koch. For more information, visit