CHICAGO – In a first for a major U.S. bike brand, Trek Bicycle Corporation, the leading U.S. bike manufacturer, is now selling bicycles online via a new omni-channel e-commerce site – developed by Chicago-based digital commerce consultancy Loop Integration.

A joint venture between cross-channel systems integrator contiigo and global marketing and technology consultancy Amaze, Loop Integration led on the design, user experience, systems integration and solutions architecture to deliver the complete end-to-end e-commerce solution.

The solution acts to complement Trek’s existing network of distributors and retailers, delivering a complete omni-channel approach for the brand’s customer base by allowing it to sell its products online. Consumers purchasing a Trek bicycle online are able to nominate a retailer to visit to collect their assembled product.

Dean Gore, Global Director of Marketing at Trek comments, “We chose Loop due to its vast expertise and knowledge in rolling out comprehensive omni-channel solutions and its unrivaled experience using the hybris platform. The new global platform will support our partner retailers and distributors, while also giving our customers the benefits of a complete omni-channel solution.”

Joe Woods, President at Loop comments, “We’re extremely excited to be working with Trek on this land-mark project. As a team of hybris experts, our wealth of experience and strong heritage will help Trek deliver an effective commerce solution that delivers real commercial value.”

About Loop Integration:
Loop Integration, a joint venture between Amaze and contiigo, is a Chicago based omni-commerce consultancy that specializes in delivering commerce solutions on the hybris platform. Loop takes its name not only for the famous Chicago Loop, but also by establishing a delivery loop between its parent companies. Loop leverages creative and strategy resources from Amaze, a full-service digital marketing, technology and commerce consultancy, and top-tier technical resources from contiigo, which has helped more than 15 brands go live with hybris solutions. As a combined group, the companies have delivered hybris business with Trek, Landmark, Jaycar, Target, David Lawrence and Marc’s, and have also worked with likes of Dyson, Unilever, Siemens, Lexus, Bridgestone and Toyota.

About Amaze:
Amaze is a leading, full service digital marketing, technology and commerce consultancy.
We like to look past boundaries – between countries, media channels and especially services – to deliver integrated solutions right across the digital spectrum from strategy to solution design and global implementation and ongoing optimisation. Our thinking is truly global, with solutions live and supported in over 100 countries including in 28 languages for an impressive client list that includes, Emirates, Virgin Trains East Coast, Lexus, Toyota and Unilever. We combine the thinking of a creative agency with the rigour and scale of a global consultancy, but no matter what we’re doing you’ll find a fascination with human behaviour and technology at the core. Amaze was positioned 2nd in the Digital Elite category in The Drum’s 2015 Digital Census based on its financial performance, peer status and high level of client satisfaction; the agency also achieved 5th position in the Financial Poll. Amaze also came in at 11th in the UK’s Top 100 Digital Agencies 2015 Report by Econsultancy and 8th in the full service category. In B2B Marketing’s 2014 Agencies League Table, Amaze ranked 2nd in the UK’s top B2B marketing communications agencies. Amaze is part of the digital division within the St. Ives Group. For further information and case studies, please visit www.amaze.com.