New “Vineyard-to-Glass” Online Marketplace Helps Consumers Discover & Purchase Boutique Wines

CHICAGO – Taylored Wines, the company that connects restaurants with world-class, limited-production wineries, today announced the launch of its “Vineyard-to-Glass” online wine marketplace, offering consumers a curated selection of high-quality, artisanal wines from boutique, independent wineries producing only 10,000 cases or less per year.

Available for home delivery in all states that allow winery-to-consumer direct shipping, the company’s hand-picked portfolio includes exceptional wines from 12 small California wineries such as William Cole Vineyards in Napa Valley and Dragonette Cellars in Santa Barbara. Each wine has been personally tasted and approved by Taylored Wines’ award-winning sommelier.

“Online wine sales are a big business, but there is no convenient way to purchase wines from a variety of limited-production boutique wineries in a single order with reasonable shipping costs,” said Rachel Portell, founder and CEO of Taylored Wines. “We’re thrilled to announce our national expansion giving consumers access to the finest boutique wines that would otherwise be unobtainable beyond the vineyard — and deliver them directly to their doors.”

Taylored Wines makes it easy for customers to explore its portfolio and shop for unique and undiscovered wines by winery, varietal, geographic region, vintage and price range. Oenophiles can view in-depth descriptions, suggested food pairings, press and awards that each wine has received.

Ranging from $25 to $125, with the average cost at $40 per bottle, the wines are priced exactly the same as they are at the wineries and tasting rooms. Orders are fulfilled and delivered by individual wineries and shipping fees never exceed $6. One-cent shipping is available for orders of six bottles or more. Shipping times vary by winery, but most wines are delivered within one week.

The company plans to expand its online portfolio to offer wines from Oregon, Michigan, Washington, New York and Virginia in the near future.


Taylored Wines leverages technology to simplify and modernize the wine buying experience, making it easier for professional wine buyers and consumers to discover and purchase exceptional, world-class wines. Founded by wine professional Rachel Portell, Chicago-based Taylored Wines launched in 2013, as a business-to-business online platform connecting local restaurants, sommeliers and artisan retailers with limited-production, boutique wineries. The company’s new “Vineyard-to-Glass” online wine marketplace offers consumers a curated selection of high-quality, artisanal wines from independent California wineries in Napa Valley, Sonoma County and Santa Barbara. To learn more about Taylored Wines, visit